Koelnmesse’s THAIFEX Rebranding and Style-guide Design

Through careful consideration of the existing brand image, the team wanted to maintain the integrity and identification of the brand. Inspired by the nature of THAIFEX, we partnered up with THAIFEX’s design team to deliver an all-new identifiable key visual that could apply itself consistently across any array of assets. Along with the new key visual, a contemporary set of brand colours, as well as appropriate brand fronts, were stylishly selected for the revamped THAIFEX.